Art & Copy

Australasian Premiere

Art & Copy takes us inside a powerful, yet surprisingly unknown, industry to reveal the most influential creative forces tapping the zeitgeist of our time.

The film reveals the stories and the personal odysseys of some of the most influential advertising visionaries of our time and their
campaigns, including Bill Bernbach (VW Beetle); Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (Clairol’s “Me Generation”); Mary Wells Lawrence (“I love NY”); Hal Riney (President Reagan’s re-election); George Lois (who saved MTV and launched Tommy Hilfiger overnight); Jeff Goodby and Rich Silverstein (“Got Milk?’) and Cliff Freeman (“Where’s the beef?)”.

The film captures the creative energy and passion behind the iconic campaigns that impacted on American culture. Featuring dazzling footage of TV satellites being launched and billboards being erected, these are some of the most remarkable ad campaigns of all time. Included are rare interviews with industry legends, their passion and their iconic works.

The film seeks to identify the elements that transform slogans into pop culture catch phrases and the ability of ideas to change how people feel. Director Pray creates a rousing synthesis of art, commerce, and human emotion.